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12.7. Psychological Track


How To Invent (Almost) Anything > 12. The TAO Design Process > 12.6. The Logic Cloud > 12.7. Psychological Track

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The psychological track means making full use of your subconscious, recruiting its vast powers to your bidding. The problem is that this is not always easy, and the subconscious may fight back by whispering to you how stupid this is and how the scientific approach is much more sensible and that if people knew what you were doing, they would not think very much of you.

Ignore the nagging! Open your mind and play. Try as many different things as you can. If something does not work, just say ‘never mind’ and know that it simply means that they did not work today. Tomorrow is another day! The simple secret of psychological creativity and invention is to keep trying different things until something works. Persistence pays, as does staying relaxed and having fun whilst you wait for your subconscious to come up with the goods.

Fig. 12.2 The full TAO Design Process


Psychological tools and frames:

Other sections in this chapter are:

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