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On Quantity...


Experimentation has shown it to be true: more ideas are better. When people start creating lots of ideas, the ones that tend to get used at the end are sprinkled evenly throughout the idea-creating sessions. This makes life easy: go for quantity first, then start weeding out.

See also

effort*, enthusiasm, passion, persistence*, unpredictability, words


‘The chances are that, in the course of his lifetime, the major poet will write more bad poems than the minor, simply because major poets write a lot.’

W. H. Auden

‘It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.’

Edward de Bono

‘The real measure of success is the number of experiments that can be crowded into 24 hours.’

Thomas Alva Edison

‘Creativity varies inversely with the number of cooks involved in the broth.’

Bernice Fitz-Gibbon

‘You miss 100% of the shots you don’t take.’

Wayne Gretsky

‘The person who is capable of producing a large number of ideas per unit of time, other things being equal, has a greater chance of having significant ideas.’

J. P. Guilford

‘If I have a thousand ideas and only one turns out to be good, I am satisfied.’

Alfred Nobel

‘The best way to have a good idea is to have lots of ideas.’

Linus Pauling

Talent is a question of quantity. Talent does not write one page: it writes three hundred.’

Jules Renard



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