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Assumptionbusting
Creative tools > Assumptionbusting When to use it  How to use it  Example  How it works  See also
When to use itAssumptionbusting can be used in most creative situations. It is particularly effective when you are stuck in current thinking paradigms or have run out of ideas. It is thus good for rebooting a flagging session.
Duration:Short. Can be instantaneous (thinking method). Can also be used Style:Logical. You don't have to be a fluffy bunny to use this one. Good for engineers and accountants. Individual or group: You can use it as a oneperson thinking tool or the basis for a brainstormstyle session. How to use itDefinition: Assumption = 'Assumed truth that is not questioned' 1. List assumptionsLook at the situation you are in with a close eye. What are the assumptions you are making about it? What seems so obvious that you would not normally think about challenging it? List out the assumptions. Once you get going, you'll find you can't stop. And when you do, find the assumptions that are stopping you and challenge these. Typical assumptions include:
For example I might assume that deliveries take a minimum of three days and that this is no problem for my customers. Remember that everything is a belief. Even this statement. Even your interpretation of this statement. If you cannot find assumptions then you are assuming that they do not exist. 2. Challenge assumptionsChange your assumptive base. Assume that all assumptions can be challenged and overcome. Ask 'How could this be not true?' Ask 'What if we could do this twice as well in in half the time?' Of course you will get assumptions about the challenge, so keep responding with new challenges to these assumptions too. 3. Find ways of making the challenge realityThis is, of course, just another assumptive challenge. It is easy in a creative session to play games of challenging assumptions. The real challenge it to make it happen in reality. So just use the same principle again. It has very wisely been said that: 'It is better to get forgiveness than permission.' ExampleSituation: We cannot sell these new widgets over the internet. Assumption: We do not have the technology. Busting: We can learn. We can buy it in. Assumption: Buying it in would be expensive. Busting: You don't know until you ask. Get my teenage son to do it. Assumption: Your teenage son would not do it professionally. Busting: Look at these sites he did. He can at least do a trial site to prove the principle. Assumption: It won't work. Busting: A trial site would help prove this. How it worksIn our everyday lives, we make an enormous number of assumptions about how the world around us works. Normally, this works just fine, but in creative situations it can blind us to many possibilities. Assumptionbusting works by deliberately seeking out and addressing these previouslyunquestioned assumptions. See also

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