Where does an innovative
company go next?
Level 1 -- Level 2 --
Level 3 -- Level 4
-- Level 5 --
Limitations/future -- References --
-- Print-friendly one-page --
Level 5: Understood
To maximally achieve in any activity
requires getting back to the fundamentals of how things work. Athletes study
physiology, artists study light and materials, and people who wish to
develop real creativity and innovation in their organizations must
ultimately study psychology and neurology in order to truly understand how
creative thinking works.
Factors that need to be taken into
Personal change. It is a difficult task to
study and change oneself, as this is first-order change from within. To make
a lasting, second order change to ourselves requires that they step outside
and look back in21.
Psychological blocks. Adams22
and others have listed many internal and external factors that act to reduce
our creative potential, from environmental and cultural blocks onwards.
Deep drivers, such as Maslow’s hierarchy of
prepotence23 and Argyris’ Model 1 Theory in Use24,
which tend to make us less creative and the double-loop learning that is
required to help us get out of the mire.
The effects of early childhood and
education, and models that help to understand this, such as Transactional
Various other dysfunctional psychological
effects around decision-making, such as Risk bias, Negativity bias and
Interpersonal psychological effects of
working in groups, including groupthink26, risky shift15
and leader dependency27.
Effects of personality type, such as Kirton’s Adaptor-Innovator (KAI)
Internal modes of thinking that result both
in creative ideas and ways to carry these through to practical applications.
Creative people have been studied in depth and from various angles, and
their mental strategies are available for adoption from a number of authors29,
The deeper cognitive effects of various
stimuli such as preinventive forms31.
Does this mean we all need to become Ph.D’s in
psychology? Not really. Psychological principles have long been a part of
management training. All that is required is to direct and enhance this
education to include those factor which will act to increase the creative
ability and application within the organisation.
Previous -- Next -->