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Bookshop
Creating ideas |
Implementing ideas
Here are the best reference books available on the subject of creativity.
Buying the books here is the same as elsewhere, and it helps keep the site
going.
Creating ideas
Idea creation
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Michael Michalko, Thinkertoys (A Handbook of Business Creativity),
Ten Speed Press, 1991
 A
well-presented classic including many different tools for creating ideas. Lots of
pages and very readable.
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James M. Higgins, 101 Creative Problem Solving Techniques: The Handbook of New Ideas for Business,
New Management Pub. Co., 1994
 A
nice little book that briefly describes many idea creation tools.
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Edward de Bono, Six Thinking Hats,
Back Bay Books, 1999
The
classic de Bono book that gives excellent detail on the classic
Six Thinking Hats tool.
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Edward de Bono, Serious Creativity,
Advanced Practical Thinking, 1993
A very useful classic that includes much of deBono's methods to date. If you
only want to buy one de Bono book, get this one.
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Edward de Bono, Lateral Thinking,
Perennial, 1973
The absolute classic original deBono book that put the term 'Lateral Thinking'
into the English Dictionary. Not many people can claim to have done this.
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Tony Buzan and Barry Buzan, The Mind Map Book: How to Use Radiant Thinking to Maximize Your Brain's Untapped Potential,
Plume Books, 2002
Originally published in 1994 by Reed, this is the 'big thick book' with everything you need to know on Mind-mapping from its originator.
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Tony Buzan, How to Mind Map,
HarperCollins, 2002
A relatively short and straightforward book by the originator of Mind-mapping on how to use it for a range of different purposes.
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Creative people
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Michael Michalko, Cracking Creativity: The Secrets of Creative Genius for Business and Beyond,
Ten Speed Press, 2001
Having
done ideation, Michalko does an equally good job of extracting the secrets
of creative people from history.
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Creative tools
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Michael Michalko, Thinkpak, Ten Speed Press, 1994
Having
done ideation, Michalko does an equally good job of extracting the secrets
of creative people from history.
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Implementing ideas
Diffusion
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Everett Rogers, The Diffusion of Innovations,
Simon & Schuster, 1973
Originally
published in 1962, this is the classic study of how ideas spread through
societies. Includes fascinating stories of life, death and taking a chance on
something new.
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Geoffery Moore, Crossing the Chasm,
HarperBusiness, 2002
Builds on
Rogers' model, especially in technology marketing. Adds excellent insights into
diffusion segment behaviors.
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Geoffery Moore, Inside the Tornado,
HarperBusiness, 2004
The
must-have sequel to Crossing the Chasm, this book adds detail to managing
the mainstream market.
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