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Creating ideas | Implementing ideas

 

Here are the best reference books available on the subject of creativity. Buying the books here is the same as elsewhere, and it helps keep the site going.

 

Star ratings

 Brilliant--Best in class
 Excellent--significant stuff
 Good--mostly useful 
 Ok--some bits useful 
 Yuk--one bit useful

Creating ideas

Idea creation

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Michael Michalko, Thinkertoys (A Handbook of Business Creativity), Ten Speed Press, 1991

A well-presented classic including many different tools for creating ideas. Lots of pages and very readable.

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James M. Higgins, 101 Creative Problem Solving Techniques: The Handbook of New Ideas for Business, New Management Pub. Co., 1994

A nice little book that briefly describes many idea creation tools.

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Edward de Bono, Six Thinking Hats, Back Bay Books, 1999

The classic de Bono book that gives excellent detail on the classic Six Thinking Hats tool.

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Edward de Bono, Serious Creativity, Advanced Practical Thinking, 1993

A very useful classic that includes much of deBono's methods to date. If you only want to buy one de Bono book, get this one.

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Edward de Bono, Lateral Thinking, Perennial, 1973

The absolute classic original deBono book that put the term 'Lateral Thinking' into the English Dictionary. Not many people can claim to have done this.

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Tony Buzan and Barry Buzan, The Mind Map Book: How to Use Radiant Thinking to Maximize Your Brain's Untapped Potential, Plume Books, 2002

Originally published in 1994 by Reed, this is the 'big thick book' with everything you need to know on Mind-mapping from its originator.

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Tony Buzan, How to Mind Map, HarperCollins, 2002

A relatively short and straightforward book by the originator of Mind-mapping on how to use it for a range of different purposes.

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Creative people

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Michael Michalko, Cracking Creativity: The Secrets of Creative Genius for Business and Beyond, Ten Speed Press, 2001

Having done ideation, Michalko does an equally good job of extracting the secrets of creative people from history.

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Creative tools

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Michael Michalko, Thinkpak, Ten Speed Press, 1994

Having done ideation, Michalko does an equally good job of extracting the secrets of creative people from history.

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Implementing ideas

Diffusion

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Everett Rogers, The Diffusion of Innovations, Simon & Schuster, 1973

Originally published in 1962, this is the classic study of how ideas spread through societies. Includes fascinating stories of life, death and taking a chance on something new.

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Geoffery Moore, Crossing the Chasm, HarperBusiness, 2002

Builds on Rogers' model, especially in technology marketing. Adds excellent insights into diffusion segment behaviors.

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Geoffery Moore, Inside the Tornado, HarperBusiness, 2004

The must-have sequel to Crossing the Chasm, this book adds detail to managing the mainstream market.

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