Quo Vadis:
Where does an innovative
company go next?
David Straker
-- Introduction --
Level 1 -- Level 2 --
Level 3 -- Level 4
-- Level 5 --
--
Limitations/future -- References --
-- Print-friendly one-page --
Introduction
When a company is already well
known for its innovation, yet is faced with constantly increasing market
pressures, where does it go? This paper offers an understanding of
innovation based on five maturity levels.
The five levels of innovation maturity
This paper describes five levels of
innovation maturity which can be used to both assess the current position of
a company and to show the way forward.
| Level no |
Level name |
Management style |
Individual approach |
Critical domain |
| 1 |
Suppressed |
Opposing |
Displacement |
None / product |
| 2 |
Enabled |
Ignoring |
Skunkworks |
Near |
| 3 |
Encouraged |
Supporting |
Analytic / intuition |
Process |
| 4 |
Educated |
Training, structure |
Tools, skill |
Distant |
| 5 |
Enlightened |
Deep understanding |
Appropriate |
Strategic |
To transition from each level
requires a cultural shift to create and sustain the change the behaviours
that are implicitly required for the next level of innovation maturity. Each
of these maturity levels is described in the sections below.
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