About this site
Who are you? | Who are we?
| Our philosophy | Intellectual
property | Disclaimer
So what's this site about? You might well guess from the URL. It's about
creativity, being creative, inventing, innovating, managing creativity and so
Who are you?
So who are you, the peruser of this site? you might be an engineer looking
for ways to invent new products, or perhaps you are a facilitator who helps
others get the best out of their brains.
Whoever you are, creativity is of significant interest to you.
Who are we?
We are mostly Me. My name is David Straker and I have worked in creative
fields for longer than I care to think. I have written a number of books,
including two on problem-solving and one on inventing. I spent many years in
R&D (hardware and software) where I even won a few patents for my employers.
Since the 90s, I have been a business consultant and have trained people in blue-chip
companies around the world.
What's In It For Us
Why? you might be asking. Why would someone put all the work into this site
to give away their hard-won secrets?
Putting together this site give us several benefits:
- We like to help people. That is what consulting is all about. That what
this site is about.
- Books have a certain reach. The web goes further.
- This is also an experiment in publishing. As a donation- and ad-supported
site, maybe we can get enough revenue to do it full time...
- It's fun! But then work is always fun if you decide that it is.
Technical-wise, the philosophy is 'quick and easy'. You'll find limited
graphics, which means fast-loading pages. We also aim to cross-link the site,
making good use of the hyperlinking capabilities of the web.
There aren't a lot of graphics: they slow downloads. Where they are used, the
download size is minimized, for example by using a one-bit plane.
Color interest is achieved through fonts and backgrounds (although most text
is high-contrast black-on-white).
On the 'how wide should the columns be' question, we listened to the
arguments then decided to let you decide. If you fill the screen, the text will
follow. If you like narrower columns, then hey, the web interfaces are designed
to make the text follow you!!
The words here are copyright but you are free to use them for non-commercial
purposes and of course you can link to anything here (that's what the internet
is about!). If you want to use anything for commercial purposes, including use
with a company intranet, please contact us so we can create a
win-win agreement (we may even be able to add further value for you).
If you want to reference anything on the site, or link to it, there is no
need to ask for permission (we have had several kind requests about this). All
content is written by David Straker unless otherwise indicated.
As a content-oriented site, we necessarily refer to what other people have
done, but do so with the belief that we are not treading on any toes. Our
general approach is to only use information that is available from more than one
source and is not attributed to an particular person or organization. Most books
are written this way - there is very little new knowledge created. If you are the owner of any
copyright, etc. and want anything changed or removed, please
contact us and we will be pleased
to correct things.
Whilst we have taken as much care as possible to make this site accurate,
with appropriate references and so on, we cannot guarantee that everything is
perfect or complete. Please contact us if you know anything
to be incorrect. We also make no claims about site availability or development.
Whilst we will constantly do our best to keep the site going, if disaster
strikes then the site might one day stop being updated or disappear. It's a
life's work and there should be a few decades before the old dog kicks the
bucket, so fingers crossed, it should keep going for many years to come.